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The AIM Story
AIM Communications Strategy was founded by 20-year sports & entertainment communication executive Zac Emmons. AIM is the fulfillment of a longtime dream for Zac, to start his own company and provide best-in-class PR support to other leaders in Houston who are chasing their own dreams.
The company’s name is an acronym that reflects the customer-first focus that Zac has carried throughout his career: In order to effectively communicate, you first have to understand your AUDIENCE, what is IMPORTANT to them, and what MESSAGE will move them to action.
By keeping our focus on the audience from the outset, we set ourselves and our clients on the path toward success in the end. After all, you'll never hit your target if you don’t know where to AIM!
Zac Emmons
Founder & Principal
After two decades leading the communications efforts for teams, events and venues at the highest levels of professional sports and entertainment, I founded AIM because I want to tell the stories of the companies, organizations and people who make our community so special.
At every stop in my career, I've worked for challenger brands looking to establish a foothold in competitive markets and have helped them build awareness and create a connection between their audience and their brand.
It takes strategy, creativity, persistence and hard work to reach that tipping point, but when it happens, there’s no greater feeling. My aim is to help others experience that feeling, and that passion is what fuels me every day. That and a lot of coffee.
Away from work, you'll find me spending time with my family and my dog Willow, going for a run, or cheering on my Texas Longhorns.
Send me a message below and let's get to work helping you tell your story!
What We Do
Who We've Helped
